Thursday, June 24, 2010

SOMETIMES OUR MOST IMPORTANT USE HAS NOTHING TO DO WITH DISHES

We know you care about the world around you and are always looking for new ways to make an impact. In light of the recent oil spill in the Gulf of Mexico, we wanted to bring you information on how you can lend a helping hand to the relief efforts happening right now.

To aid in the Gulf wildlife rescue effort, Dawn® dishwashing liquid is partnering with the International Bird Rescue Research Center (IBRRC) and Marine Mammal Center (MMC) to bring immediate relief to wildlife in need. For over 30 years, Dawn has been an important tool in oil spill relief — it removes greasy oil while being gentle on wildlife’s delicate feathers and skin.

So far, dozens of animals have been rescued, but there is much more work ahead. You can do your part right from home when you join the Dawn Saves Wildlife movement and become an Everyday Wildlife Champion. Simply purchase a bottle of Dawn, then activate your donation online to give one dollar* to the environmental efforts of the IBRRC and MMC.

It is the greatest environmental crisis of its kind in our nation’s history, but together, we can bring new hope to the Gulf.

For updates on the Gulf wildlife rescue effort, visit Facebook.com/Dawn.

*Up to $500,000. Must visit dawnsaveswildlife.com to activate donation.

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